Search engines loves lots of updated copy. Sites that regularly add original, unique content are seen by Google and the like as important, and more useful to web users. That means, if you keep your website up to date, you will end up ranking higher in the search engines than a website whose copy doesn’t change, or hasn’t been updated lately.
It’s also worth considering that your content includes the keywords and phrases that you would like to be discovered online for.
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Adam R Christie is a leading SEO consutlant. Currently based in London W3.
At 55 years old and with a passion for all things web related I've seen a large number of company and business websites, from the down right awful to the totally awesome! In the majority of cases, business and company websites fail because they are simply out of date and do not conform to the latest web design technologies and techniques - this can lead to loss of visitors and ultimately loss of sales as well as poor rankings in the search engines!